Becoming part of the Interflora network of flower sellers is not easy. They have high standards. Not only is my work tested against Interflora quality standards but so is my shop and my business systems.

They want to work with the best because they are trusted. Internationally people recognize the Interflora brand and trust that an Interflora member will provide quality flowers, quality designs, quality service and that their flowers will arrive on time. Interflora’s business is built on that trust – gained by over 80 years of hard work and dedication - and they have no intention of surrendering that reputation lightly.

That’s why I nearly did a back-flip when I got the good news that we had been approved and accepted as a member of the Interflora international network of florists. It is like a huge stamp of approval by the ‘superstar’ of the industry for Allure Florist.

Since the day I knew I was destined for a career in flowers and floral design I dreamed of owning my own successful business. I opened Allure less than a year ago and we have been working hard to build it up by using a combination of hand-crafted designs and quality service. It hasn’t been easy but gradually we have been growing… and word of mouth - or internet – has seen our orders steadily increase.

I’m sure that for my regular and brand new customers to see the Interflora logo in my window or appearing on my website can only add a further reassurance of the quality of floral work they will receive from us. That won’t change – except that with Interflora’s support and expertise – it will get even better.

I am excited for my dream coming true and for my ‘little Allure Flower Shop - that could – showing signs of growing up. Sigh…

Cheers, Sally.

PS. This week’s “Grab a Bunch” Special is the same as last week: beautiful Spring Bunches of Tulips, Daffodils, Roses and Irises. A bright and cheery selection of Spring flowers with a beautiful scent - gift wrapped - and presented in a posy bag so they are already in water. The price is also very special at only $30 a bunch.” Grab a Bunch today.